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Mehmet Emin Birpınar, Ülkü Yetişet, et al.,
environmental certification or eco-label implementations will make it possible
to prevent misconceptions that may arise from the greenwashing concept
(Marrucci et al., 2019)
All these evaluations indicate that consumer preferences are of critical
importance in the dissemination of the implementations of the Turkish
Environmental Label System and motivating an increasing number of producer
organizations to obtain Environmental Labels for this purpose. It is thought that,
with the upcoming developments expected in this direction, the behavioral
aspects of consumers will also improve and more consumers will turn to
“sustainable” products. At this point, it is considered that both awareness-raising
for consumers and promotional activities for manufacturers is essential. By means
of these promotional activities to be carried out by the Ministry and the ongoing
developments in the Turkish Environmental Label System, it is expected that
consumers will increasingly prefer environmentally labeled products and services.
It is foreseen that Turkish Environmental Label System’s membership of GEN will
be a substantial driving force in this development, that eco-label application will
be used as an important instrument for both manufacturers and consumers in the
way towards more sustainable production and more sustainable consumption
goals, and the circular economy is also envisaged.
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Eylem B.(2020). Çevre Etiketi: Sürdürülebilir Çevre Hedefleri İçin bir Araç mı Çevre
Duyarlılığının Piyasalaştırılması mı? Ekonomi ve Yönetim Bilimlerinde Güncel
Akademik Araştırmalar, Editör: Mustafa Hatipler, Akademisyen Kitabevi A.Ş..
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