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CLIMATE CHANGE RESPONSIVE TOURISM PLANNING:
OPPORTUNITIES AND THREATS FOR TÜRKİYE

Aysun AYGÜN OĞUR

ABSTRACT
Climate is an important factor in the decisions on tourism destination, tourism
activities and tourism period. From this perspective, it is obvious that climate
change will re-define tourism patterns in the world, popular tourism destina-
tions, tourist attraction and tourist producing regions. In other words, differ-
ent threats and opportunities will emerge for different regions due to unique
impacts of climate change on various regions. For sustainability of tourism in
Mediterranean Basin which is one of the most popular tourism destinations
in the world and where Türkiye is located, it is critical to foresee the oppor-
tunities and threats of changing climate on the sector and plan accordingly.
Tourism is an important economic sector in Türkiye. Therefore, increasing the
tourism resilience to climate change by directing future tourism develop-
ment, investment and incentive policies considering the threats and opportu-
nities is crucial. In this context, this study aims to determine the opportunities
and threats that tourism sector would face by taking into account the climate
change scenarios for Türkiye and to provide suggestions for future tourism
planning. For this purpose, a detailed literature review is conducted and the
findings are evaluated by SWOT analysis method. This study is important in
terms of presenting the current and future situation of Turkish tourism in the
face of climate change and providing suggestions.

Keywords: Tourism Planning, SWOT Analysis, Climate Change and Tourism,
Türkiye, Strategic Planning.

Year 1 / Issue 1 / Jan 2022 79