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THE IMPORTANCE OF ECOLABELS
                     IN SUSTAINABLE PRODUCTION AND

               CONSUMPTION: TURKISH ENVIRONMENTAL
                                LABELLING SYSTEM





                                  MEHMET EMIN BIRPINAR
                                       ÜLKÜ YETIŞ VD.






                                         ABSTRACT
            Due to the growing adverse effects of global production and consumption,
            reducing natural resource utilization and other environmental impacts through
            the product life cycle has become a matter of great importance. During the last
            decades, ecolabels have emerged as a viable strategic communication tool
            for environmentally friendly products. To be awarded a guaranteed ecolabel,
            goods and services must meet high environmental standards through
            their entire life cycle: from raw material extraction through production and
            distribution to disposal. In recent years, Turkey’s environmental label system
            was  established  by  the Environmental  Label Regulation  published  in the
            Official Gazette numbered 30570, dated October 19, 2018, in harmonization
            with  the  EU  Ecolabel  Regulation  (66/2010/EC).  The  Turkish  Environmental
            Labeling System is a Type 1 Ecolabel scheme in which all activities are carried
            out  in  accordance  with  ISO  14024  standards.  The  Ministry  of  Environment,
            Urbanization  and  Climate  Change  is  the  implementing  institution  for  the
            Turkish Environmental Label System. To date, the ministry has published
            the environmental label criteria for the following product categories: tourist
            lodging services, cleaning papers, textiles, ceramic coating, dishwashing
            detergents, hand washing, personal care and cosmetic products, glass
            products, laundry detergents, dishwasher detergents, and seven product
            categories and awarded for using the environmental Label. The Ministry



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